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Next Level Work builds a strong GTM and Demand Generation team

Later adds customer success role to support fast-paced client growth

Leadership Skills for Managers & Teams

NLW is a premier coaching and training platform enhancing competencies of managers

Needed to Build a Sales Team

After hitting 3X sales growth, the founders needed a sales flywheel to expand clients and revenue

Quickly Added 8 Team members

Simera’s shortlists of qualified candidates and speed-to-hire delivered the right professionals

Business Challenge

After nearly tripling their business in 2021, New Level Work needed to efficiently scale their go-to-market team and activities. They brought in an experienced CRO to build a team with tactical execution expertise to quickly:

  • Build a Demand Generation team to leverage founder-led revenue wins.
  • Define and optimize the sales process, and transition to a new CRM.
  • Support the growing client base.
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Solution: Tech and Talent

Simera quickly identified and presented a shortlist of qualified professionals. The NLW team interviewed and selected the best candidates to join their expanding team, which included:

  • 3 new SDRs and a team leader for the Demand Generation team.
  • A Customer Success Manager to enhance customer relations.
  • A Sales Ops Manager to lead the HubSpot CRM implementation.
  • Two Executive Assistants to support the Chief Revenue Officer (CRO) and Director of Client Success.

Simera's database of qualified candidates, economic model, and speed-to-hire allowed for the rapid onboarding and training of new team members. Early sales wins by the demand generation team created the need for additional resources to enhance customer success and productivity.

Client Perspective

"We doubled our staff in 60 days and also doubled our overall business. And, we received increased interest from Latin American organizations because we invested in building teams in the region."
bradbury
Tim Bradbury
Founder/CEO, New Level Work

Talent Insight

“Working in startups requires a different set of skills and mindset. Simera honed in on the right credentials, added training courses, and built in the skill development for me to thrive in a start-up environment. I was promoted within a few months!"
leslie
Leslie Callejas
Executive Assistant, New Level Work

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